Tuesday, 12 July 2011

BlackBerry Still Hugely Popular in UK, Mobile Market figures indicate

RIM's BlackBerry might be on a sustained losing streak against Android and the iPhone around the world but it is still packing in new users in the UK, research company Kantar Worldpanel ComTech has reported. On the other hand Apple iPhone is the top selling brand in The USA Market


In the 12 weeks to 12 June, the company increased its UK smartphone market share to an impressive 22.3 percent, making it second only to Android, which has 45.2 percent, and ahead of the iPhone's 18.3 percent.

Significantly, 85 percent of new BlackBerry sales came from customers that had previously used conventional phone handsets, with the majority of upgraders being women. This could reflect the BlackBerry's good reputation as a texting device, a mobile application reckoned to be a particular priority for women.
The reported success chimes with RIM's claim last week that it had added over one million new subscribers in three weeks across Europe, the Middle East and Africa sales region, but leaves its poor showing in specific countries unexplained.

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