
The first is that the iPhone 5 press conference takes place in mid August. That means Apple begins trying to get its message out the door during that tough time when people are still on vacation physically and mentally, but the release date itself comes after Labor Day and ends up being Friday, September 9th. Somewhere in Apple’s hive collective, Friday has been determined to be the ideal day of the week for launching a retail hardware product, and the 9th happens to be the first Friday after the holiday. But this scenario assumes Apple is in a hurry to get the iPhone 5 to market after having so thoroughly blown past the one year anniversary of the iPhone 4 launch, which happened in late June.
The other gameplan sees Apple bypassing the August doldrums altogether and instead waiting to introduce the iPhone 5 at its time-honored early September press conference. These are often on Tuesdays, but sometimes on a Wednesday. And with Monday the 5th being a holiday, that marks September 7th as the press event date, with the invites going out around the last day of August. Factor in Apple’s seventeen day cycle from introduction to on-sale, and the 24th would then be the launch date, if of course it weren’t a Saturday. So instead September 23rd becomes the late iPhone 5 release date, if indeed September 9th can be counted as the early one.
That’s if an extra two weeks, after having waited nearly fifteen months from the start of the iPhone 5 lifecycle, really matters to you. The issue of just why the iPhone 5 is arriving so much later in the calendar year than usual is akin to the location of the body of Jimmy Hoffa: everyone has their pet theory, and plenty of them sound plausible, but no one has any real evidence to back it up. As it stands, the iPhone 5 operating system known as iOS 5 is on its fourth developer beta, which means it’s close enough to ready that it can’t likely be launched just as soon as the iPhone 5 itself is ready. From there it’s simply a matter of how much of a hurry Apple itself is in to deliver its new baby, after having taken nearly a year and a quarter to bring the iPhone 5 to term and having blown through its due date so long ago that no one is quite sure what’s going on now. Got your own guess as to when the iPhone 5 will see its release date? Share it in the comments section below. And while you’re at it, if you happen to know where Jimmy Hoffa is buried… Here’s more on the iPhone 5.
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